Gina A. Bedoya is founder and owner of Bedoya Business Strategies, Inc. A highly skilled certified professional service marketer with more than 20 years of experience in marketing and management of professional service firms, she has been instrumental in helping firms in the design and construction industry to grow and to increase their annual revenues significantly. Gina combines business acumen with strategic approaches to achieve profitable results. 

Gina, who is passionate about the entire process of the built environment, is known for always challenging traditional marketing and business practices and always looking to improve on these techniques, as epitomized by her personal motto: “Raising the bar on business solutions for A/E/C firms.” Her forward thinking comes from years of experience in researching, developing and implementing out-of-the box techniques in all business endeavors that she undertakes. 

Gina is a Fellow of the Society for Marketing Professional Services (SMPS), which means she has attained the highest level of experience and leadership in marketing within the built and natural environments. She is a past chair of the SMPS National Education Committee, where she contributed to redefining the Body of Knowledge in marketing professional services for the design and construction industry. Gina has contributed articles on marketing and business management to various industry publications and has been a speaker and a participant on various seminar panels. One of her most notable accomplishments was authoring the chapter “Developing and Implementing an Effective Marketing Program” for the 2009 Marketing Handbook for the Design & Construction Professional. Gina has completed graduate course work in Urban and Environmental Planning and holds a B.A. from Rutgers University.